Fri Jul 14, 2023 – 6:34 pm EDT
(LifeSiteNews) — Prominent women’s makeup brand Maybelline sparked backlash this week for a new promotion ad featuring a bald, bearded man putting on bright pink lipstick. Critics called for opponents of the gender-bending marketing strategy to give Maybelline “the Bud Light treatment.”
The new ad for Maybelline’s Amazon Prime deals, which has gone viral on social media, shows male influencer Ryan Vita wearing eyeshadow, foundation, manicured eyebrows, fake fingernails, and a bedazzled hair clip in his beard smearing on Maybelline’s “Super Stay” Vinyl Ink bright pink lipstick.
This is a new ad from makeup brand @Maybelline. Drop your thoughts in the comments 👇🏻pic.twitter.com/M8cfDn13pV
— Libs of TikTok (@libsoftiktok) July 13, 2023
“My Amazon order arrived the next day, and here I am filming a makeup review,” the Maybelline partner says in the short video as he shakes up the makeup container. “And, baby, check out this color and shine.”
After applying the lipstick, Vita blows a kiss to the camera and then holds up his hand, covering one eye.
“Let me know what you think and shop Maybelline Prime Deals for 30% off right now,” he says.
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