Wed Aug 2, 2023 – 2:15 pm EDTWed Aug 2, 2023 – 2:28 pm EDT
(LifeSiteNews) — The verdict is in: the social conservative backlash to Bud Light’s decision to use transgender activist Dylan Mulvaney as a brand ambassador constitutes one of the most successful boycotts in recent political history. From the New York Post:
Many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned. After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
In fact, industry insiders expect Bud Light sales to continue
The remainder of this article is available in its entirety at LifeSite News
The views expressed in this news alert by the author do not directly represent that of The Christian Journal or its editors