The hair care brand Pantene, owned by Procter & Gamble, has released a series of “BeautifuLGBTQ” videos on social media that feature various individuals who identify as transgender discussing the challenges of coming home for the holidays and how their family has come to accept their new “gender identity.”
“Going home for the holidays, I want to celebrate my transness, my gender non-conformity,” states M.J., who identifies as neither male or female and goes by “they/them/theirs.” “My journey has been this expression of defiance, an expression of boldness. I’m going to do what makes me feel good.”
“The holiday season has drastically transformed for me since coming out as trans,” a man who goes by the name Crystal also outlines. “There’s been a lot of negotiation on appearance, clothing, makeup, hair. But over the last couple of years, my mother has come around and actually said I was pretty.”
A third video features a woman who goes by the name Steven, who shares how her family, and even her dog, saw her a bit differently after she began presenting herself as a man.
“After having taken testosterone, my dog didn’t recognize me because my voice was lower and I smelled different,” she states. “And it was kind of the same reaction from my family where everything was an inch to the left.”
“I thought … [my father] would never come around and accept me, and he finally did. He called me his daughter, baby girl,” another
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