Millions of football fans will hear the Gospel of Jesus Christ during this year’s Super Bowl thanks to an ad campaign titled “He Gets Us.”
“He Gets Us” is a movement to reveal Jesus of the Bible through a message of love and forgiveness, according to their website.
“We believe His words, example, and life have relevance in our lives today and offer hope for a better future,” it reads.
Last year, the campaign spent nearly $20 million on two spots to spread that message during Super Bowl LVII, and another $80 million to bring that vision to cities across America.
“We simply want everyone to understand the authentic Jesus as he’s depicted in the Bible — the Jesus of radical forgiveness, compassion, and love,” its website says.
This year the ad campaign got an early start playing its black and white commercials during the NFL playoffs, which generated more than 166 million impressions, Deseret News reports.
“We’ve had three ads that have been running on a lot of the big sports networks leading up to the Super Bowl,” said Jordan Carson, spokesperson and director of communications for “He Gets Us.”
“We are trying to introduce people, including some who
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