Thu Apr 14, 2022 – 2:26 pm EDT
(NewsBusters) – There is hope for corporate America after all. Égard Watches is bucking the politics of woke corporations and standing up against transgenders who are damaging the integrity of women’s sports.
The Florida-based boutique timepiece and jewelry company launched a campaign celebrating women, and taking issue with transgender athletes in sports, the Washington Times’ Valerie Richardson reports.
The digital advertising campaign, called “What is a Woman,” is a response to the woke wave threatening to bench female athletes in favor of males. Égard Watches claims this trend is making womanhood “lose all meaning” and states:
“How long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning? Because we believe that womanhood is a birthright.”
The campaign is especially relevant currently because U.S. Sen. Marsha Blackburn (Rep-Tenn.) recently asked then Supreme Court nominee Ketanji Brown Jackson to define a woman. Since confirmed to the high court and obviously aiming to please the LGBT movement, Jackson refused to provide a sufficient answer.
Richardson cites Nike and Adidas among the corporate giants which “have jumped on the gender-identity bandwagon with ads celebrating male-born athletes
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