Thu May 25, 2023 – 7:55 pm EDT
(LifeSiteNews) — Outdoor clothing and accessories brand North Face made its contribution to so-called “pride month” by releasing an ad featuring a man garishly attired in “drag queen” getup inviting customers to “come out – in nature with us!” Amid highly successful boycotts against Bud Light and Target for embracing radical sexual ideology, conservatives are now also calling to spurn North Face, whose parent company has already suffered a drop in share value.
Posted to Instagram on Wednesday, North Face’s minute-long ad for an upcoming “Summer of Pride” tour features a man who identifies himself as “Pattie Gonia, a real-life homosexual.”
Clad in a rainbow-colored dress and sporting fake eyelashes, an exaggerated ponytail wig, and a mustache, the North Face partner, who identifies himself as a drag queen, environmentalist, and community organizer on his Instagram page, tells viewers he is “here to invite you to come out – in nature with us!”
During the ad read, the words “COME OUT” flash in bold pink letters on the screen.
“We like to call this little tour ‘the Summer of Pride,’” the activist said. “This tour has everything. Hiking. Community.
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