A video advertisement posted to social media by Sprite Argentina celebrates “pride,” depicting — among other things — mothers taking pride in their teenage children by helping them present themselves as “transgender.”
The video, which has received more than 3 million views as of press time, was posted to Twitter on Nov. 1 with the hashtags “NoEstasSolx” (you are not alone) and “Orgullo” (pride).
It begins with a son smiling at his mother as she applies eye shadow and his mother returning the grin. The next scene depicts a mother helping her daughter bind her breasts so that her body won’t look feminine. A grandmother is then shown helping and encouraging a young man dressed in drag.
Other depictions include young girls painting a heart on a rainbow flag, and two young men holding hands as they join a homosexual pride celebration.
The advertisement then ends with the statement: “Orgullo: lo que sentis cuando alguien que quieres elige ser feliz,” meaning, “Pride: what you feel when someone you love chooses to be happy.” The song “You’ll Never Walk Alone” plays throughout the duration of the video.
Response to the post has been mixed, with some applauding Sprite and others advising that they plan to avoid purchasing the soft drink.
“Thank you for celebrating all kinds of families. Bravo, Sprite!” one commenter wrote.
“Love is love in any language! Great ad! Great parents!” another remarked.
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